Aplix: Converting NTT Docomo i-appli to Windows Mobile Android, iPhone, S60 and even to portable game machine
It’s not ruby related, but I thought this is interesting news. The google translation of this Japanese article is actually not bad, but I will summarize key points.
- Aplix is a technology solution company to provide Java development platform to Japanese mobilie network providers, such as NTT Docomo, KDDI and Softbank mobile (Used to be J -phone and vodafone).
- i-appli is Java development platform for NTT Docomo. More detail is here
- Aplix developed a tool to convert binary files of i-appli to native application of target platforms.
- It automatically support touch panel, view rotation. Also supports flick operation for iPhone only.
- Aplix is showing the demo at WMC right now.
After a bit more research on this topic, I found interesting note from “ITPro“(Japanese)
- Aplix business model is commission based to software vendor per sales basis(up to 5~6 %)
Looks their business model is similar to Rhodes, though they do not seem open source.
When I checked Aplix’s website, there was press release only in Japanese
There are not much technical detail on the press release, but it’s worth noting that there are lots of comment from Japanese Game development company such as Capcon, Sega, Bandai and so on.
Looks their main target is Japanese game development companies. Since iPhone game applications are getting so popular, there could be huge business opportunities for Japanese game companies to get into all smartphone market.
But what will be the benefit for NTT docomo which offered technical advice to Aplix?
At a first glance, letting all game companies to provide a way to develop iphone/android apps rather than iAppli sounds silly move , as they can no longer “lock in” all vendors. However, I saw one Japanese blog speculating that that’s the strategy of NTT docomo to take the standard of mobile application development using their Java platform, so that they can protect game vendors to switch their platform out of iAppli.
If you are attending WMC in Barcelona, please visit their booth and let me know how smooth their conversion program is.
It seems Adobe is also making progress for their Flash support to smartphone (iPhone is not to be supported though).
It is interesting that many companies are now trying to support cross mobile development platform.
What would you choose?
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